Expanding Digital Creativity to Foster a Blossoming Spring Scene

The wild forest grows with abandon, its untamed energy evident at a glance. In contrast, a garden’s intimate scale brings a touch of nature into daily life. Thailand’s Flora Park, also known as the "Rose Garden," lies adjacent to the country's third-largest national park, Khao Yai. Despite its enchanting name, Flora Park is a comprehensive botanical garden known for its impressive cultivation and exhibition capabilities. This project, an immersive projection collaboration with the park, exemplifies these qualities.

Inspired by the allure of virtual interaction, the client’s initial motivation was to introduce technology as a highlight of the park experience. However, advancing this motive affects various aspects, especially the park’s existing business model. Clearly outlining the needs helps avoid the predicament of temporary exhibitions with no lasting impact. We focus on both "content execution" and "practical operation," leveraging our team’s expertise in digital technology to offer the client a vision of "what a mature and sustainable digital technology space should look like."

The Natural Course: Flowing and Flourishing

Though sharing Asian cultural roots, Thailand possesses a distinct aesthetic and narrative preference. Reflecting Flora Park's rich array of endemic flowers and conservation-worthy natural resources, the overarching concept centers around "Life is blossom here," where life and living bloom in myriad forms. Within the themes of "Grand Flowers," "Forest by Night," and "Forest by Day," the smallest details—from roses, insects, and wildlife to the larger constructs of vegetation, flowing water, and landscapes—invite visitors to delve into digital charm.

In the realm of visual expression, avoiding clichés in a familiar cultural environment can sometimes pose a challenge. However, the animations featuring "local species of roses" and "endangered buffalo" serve as the best language of communication between the team and the local community—familiar and intuitive. Familiarity comes from accurately capturing the essence of everyday life, while intuitiveness depends on the ease of visual recognition.

Achieving the best immersive effect is amplified by resonating with these contexts. In addition to wall projections, the use of infrared technology on the ground adds an interactive dimension. As visitors wander through this dreamlike realm, each step triggers blossoms to bloom and scatter, enriching the experience with novelty. This also allows for exploration of relationships—between individuals and between people and space—offering insights for future adjustments in spatial usage.

Soft Power: Expanding the Possibilities of International Collaboration

Immersive projection is not just about creative content; it hinges on the robustness of on-site hardware and technical expertise, especially when stringent interactivity requirements are at play. As the adage goes, "Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime." Recognizing that local teams lacked maintenance experience and considering the site's future development, we elevated the project's scope from providing a one-time creative service to fostering a sustainable branding strategy.

In our collaboration with the local teams, we included training in essential technical skills such as image processing, format conversion, position detection, optical calibration, and color correction. This comprehensive approach ensured that they could own, market, and maintain the installation effectively. By embracing this philosophy, we redefined the potential of cross-border collaboration, creating a replicable commercial operation model for the client and expanding the possibilities and expectations of digital technology applications.

Audience Feedback

＃The space is dazzling, like a dream, making you want to stay longer.
＃It's wonderful to have such interactive features in a botanical garden, offering a unique form of entertainment.
＃I didn't realize that a small venue could have so many possibilities!

Organize｜Flora Park
Project Management｜Rita Yeh, Bonnie Dong
Lighting Engineering｜Project Media Co. Ltd
Programming and Development Design｜BoYi Lu, Pocky Lin
Visual Design｜Light Vortex Design
Dynamic image design｜Light Vortex Design
Music Design｜KaKong, Ruei Lu