The Taipei City Government has put on the International Car-free Day for ten years, primarily to emphasized the message that public transport is an environmentally friendly way to commute. After these ten years this event has become a customary part of Taipei residents’ lives. The Taipei City Government wanted to share this experience in Malaysia and Singapore at the region’s largest travel show, touting Taipei’s most popular green transport options, green travel and FUN Taipei, Taipei’s DIY travel tours. Visitors to the show enjoyed interactive games like the “Race to Climb Taipei 101” where they could experience the fun of climbing with their fingertips.