Hatch Your Fortune


Shin Kong Mitsukoshi installed Hatch Fortune Eggs, a rooster-themed installation and show at the Plaza outside of Xinyi Place during the family holiday Chinese New Year. The friendly installation intrigued visitors’ curiosity, which they could interact with the digital content by touching physically. Hatch Your Fortune invited visitors to hatch the fortune eggs with golden sparkling light on the grassy chicken coop. When succeeded, visitors would receive the New Year fortune slips while all the roosters and hens were celebrating with them. Participants could also share their interesting poems on their social media while carrying blessings from chicks to start good fortune in the year of rooster.